Which tactic is more effective for growth? SEO or content marketing?

We’ll reveal the answer in this post.

It can be challenging to choose between SEO and content marketing. You’ll often want to use both of them for maximum impact. Let’s now discuss the differences between SEO and content marketing so that you can decide which marketing strategy is best for your business.

What is the difference between SEO and content marketing?

SEO is the process of optimizing your web pages for higher search engine rankings. Content marketing is about getting more exposure for your company through content. SEO is more technical than content marketing.

This is the core idea of SEO and content marketing, but each strategy has its details and applications.

We’ll cover the most critical aspects of SEO and content marketing so that you can create a plan to grow your online business.

After reading this comparison guide, visit my SEO Content Marketing Strategy page, which shows you how to combine these growth strategies for your business.

Content Marketing vs. SEO Comparison

SEO improves the ranking of your pages in search engines so that more people can find them. Content marketing drives traffic to your website from external sources. SEO is essential for a successful content marketing strategy.

Below is a table that compares SEO and content marketing. Each factor will be explained individually after the table.

What is SEO?

SEO stands for search engine optimization. This marketing strategy optimizes your website and pages to rank higher in organic search results. SEO can increase visibility and drive more traffic to your website.

There are two main ways to optimize your website for search engine optimization. One deals with on-page factors, and the other focuses more on off-page elements.

When you combine them properly, you can rank web pages higher in search engines such as Google, Yahoo!, and Bing for relevant keywords to your business.

This is why every company needs SEO. Every business should also focus on blogging to market, regardless of how many employees or annual sales.

Different types of SEO

SEO on-page

On-page SEO is a set of optimization techniques you can apply to your website to improve its ranking and increase traffic from search engines. On-page SEO is focused on optimizing pages’ content and HTML source codes.

These on-site factors are:

• Title tag: Also called the meta title. The web page’s title appears on the search engine results page ( SERP). This is where your main keywords should be.
• Meta Description – This describes the content of a web page. It is the content that appears below the title tag in the SERPs.
• Headings refer to H1-H6 tags on a webpage. These headings should contain your keywords.
• URL – This is where a website’s web page is located. It’s what you see in your browser’s address bar. It is a good idea to include the main keyword here.
• Page Content – This is the main text the user sees on a webpage. To increase page relevance to specific topics, you can add target keywords.
• ALT: This HTML attribute describes the content of an image on a page. This location can contain SEO keywords.
• Internal Linking: A link linking two pages of the same website. The anchor text should contain SEO keywords that will increase its relevance to the target page.
• Structured data: Also called Schema Markup. This helps search engines understand the content of a webpage. This helps rank the page in the rich results section of the SERPs.
• Page Speed – This is how quickly your web pages load before users can interact with them. Higher user experience means faster speeds. A better user experience means higher rankings.
• Core web Vitals is a new ranking factor for on-page SEO by Google. It is related to page speed, user experience, and page layout.
• Mobile Experience Search engines now consider the mobile version of a page when ranking and indexing a website. A mobile-friendly experience is crucial for improving on-page SEO.

On-page SEO is critical if you want to quickly improve your search results using specific keywords. Anyone can use these methods to improve their keyword rankings and traffic.

Off-Page SEO

Off-page SEO is the outside actions that impact your website’s search engine rankings. Because it involves getting other websites to link to your website and mention your brand, it is more challenging to control off-site elements.

For online success, good off-page search engine optimization is essential. It will increase your site’s relevancy, trustworthiness, and authority, making it easier for search engines to rank it higher in the search engines.

There are many types of off-page SEO:

• Backlinks These are websites that link to your pages. It’s one of SEO’s top secrets. The more backlinks that you have, the better. Your porters will be more robust if they have more backlinks of higher quality.
• Brand Mentions These are unlinked mentions of your company on other websites. Brand mentions are a great way to increase trust and authority on your website.
• Social shares: Content shared on social media sites such as Facebook, Twitter and LinkedIn, Pinterest, Reddit, and Reddit. Natural backlinks can be acquired for websites by sharing more content.
• Domain Authority: This score is between 1-100. It calculates how authoritative your site is in comparison to other websites. Domain Authority is primarily composed of the domain’s age, history, number of linking root domains, and the total number of links.
• Page Authority This metric is used to score web pages within a domain. Higher Page Authority values mean that a search engine is more likely to return a page in organic search results.

To learn more about these elements, please refer to my off-page SEO examples guide.

If all this sounds confusing or interesting, I suggest you check out my post on learning SEO at Home here. This post provides a list of free resources to help you get an education in search engine optimization strategies.

What is Content Marketing?

Content marketing is about creating, publishing, and distributing content online for a specific audience. Content marketing is not intended to promote a brand but to generate interest in products and services that will encourage people to interact with the business.

You can use a variety of content marketing methods to increase brand awareness. Content marketing, when done correctly, can increase authority and trust in your business by showcasing your industry expertise.

Different types of content marketing

• Blog Articles: These are content articles that you post to your blog.
• Social Media posts: These are posts you make on social networks to engage users. You can include links to your website, images that evoke emotion, and quotes that encourage action.
• Emails This is the content that you send to your email subscribers. This can be a simple list of blog posts or direct email marketing campaigns.
• Ebooks: These are downloadable PDF documents that can be used to educate your audience about a specific topic. The content is usually intended to be something other than sales-oriented but instead helps solve a problem. These engaged users will contact your company for more information when done right.
• Infographics A collection of images, charts, and minimal texts that provides a clear overview of a topic. Because people love to share infographics with others online, they are a great use of content marketing.
• Videos are videos you upload to video-sharing sites such as YouTube, Vimeo, or Dailymotion. Videos are an excellent content marketing strategy that can educate your audience and show your expertise.
• Audio Files These are podcasts and interviews you can record and share via audio-sharing websites like Soundcloud and Stitcher. Talking about issues that are relevant to your business will help you build your reputation in the industry.
• Case Studies This is an in-depth, detailed, and detailed examination of particular cases related to your enterprise within a real-world context. You can be the leading source of high-level information by collecting data and sharing it with your audience.
• Whitepapers A report or guide that presents an issue and offers a solution. Whitepapers can be considered case studies, but they are more detailed content marketing.

What is SEO Content Marketing?

SEO is not content marketing. SEO is the technical process of optimizing a web page to increase website traffic. Content marketing is about creating valuable and relevant content that can be shared beyond a website to increase traffic or get in touch with a business.

What is Content Marketing?

SEO includes content marketing. Content marketing can help you improve search engine optimization by attracting more links. Off-page SEO is also easier because content marketing enhances a business’s authority, authority, and trust, allowing content to rank higher.

To learn more about this relationship in marketing, check out my Why Content is Important for SEO here.

Why content is the key to SEO success

SEO is all about content. High-quality content is crucial for ranking well in search engines such as Google. Websites used to be able to rank higher simply by using specific keywords in their content. Search engines can now rate content based on its quality.

This is why blogs are essential for SEO. If your content isn’t well-received online, people will not want to consume it.

SEO and Content Marketing Statistics

• 75% of marketers use SEO, while 61% reuse existing content to promote their content marketing efforts. (SEMrush)
• 70% of B2B content marketers believe their company’s marketing efforts are more successful this year than last. ( Content Marketing Institute).
• 93% of B2B content marketers who are most successful report that their company is very or extremely committed to content marketing. ( Content Marketing Institute).
• Web traffic is one of the most critical indicators of success in content marketing strategies. (HubSpot)
• Outbound marketing is more effective than content marketing but generates 62% more leads. Content marketing costs 62% less. (Demand Metric)
• Google uses two of the most important signals to rank websites for search: high-quality content and link building. (Search Engine Watch)
• Google will give you more search traffic if a page has more backlinks. (Ahrefs)
• 70% of marketers believe SEO is more effective than PPC. (Databox)
• 49% of marketers believe that organic search is the most effective marketing channel. ( Search Engine Journal).

Summary of Content Marketing vs. SEO

This post is about SEO vs. content marketing. I hope you enjoyed it.

You’ve seen that SEO is more effective than content marketing. Search engine optimization helps your pages rank higher on search results pages, while content marketing increases awareness of your brand.

But it would be best if you did not decide to focus on SEO or content marketing for long-term growth. To increase your business’ exposure online, a good marketing strategy should include technical SEO implementation and content marketing efforts.

Quality content and the right keywords are enough to rank your website on search engines in the past. Following Google’s guidelines and rules might take several months to achieve the desired results.

Grey hat SEO techniques, and this article, can be used to boost traffic and rank that white hat search engine optimization might not have.

You are on the right page and have found 7 Grey Hat SEO methods to improve your website’s ranking.

You’ve probably heard of white hat, black hat, and grey hat SEO if you’ve been involved in SEO for a while. There are many types of SEO. While the white hat is the best, the black hat is the worst, and the grey hat is ugly.

Grey hat search engine optimization is a blurred line between black and white hats. To improve your website’s ranking, you must first understand the differences between grey and black hat SEO.

Black, Grey, and White Hat SEO

Implementing the proper practices is critical to successful SEO. Google has obvious Webmaster Guidelines. Follow them to avoid your page being removed from Google searches. Google has a lot of power in your business. You cannot afford to make it difficult for them.

White hat SEO is the practice of following search engine policies and rules. Sites want to link through content that is so high quality there’s no keyword stuffing and no hidden text. There are no doorways pages. White hat-rich SEO websites have the following key features:

• Optimized content of high quality.
• Meta tags should be used in the right way
• Meta tags and descriptive keywords.
• Page loading speed and responsiveness

It’s easier to be noticed in a competitive market if you use white-hat SEO techniques. Although it can guarantee long-term organic traffic growth and linkback growth, it is only sometimes noticeable.

Black hat SEO is the deliberate use of tactics and practices against the search engine’s terms and conditions to manipulate search engine results and rank higher. This could result in search engines removing the site from its results pages or affiliate sites.

Black Hat SEO Tips:

• Spammy links
• Keyword stuffing.
• Clothes
• Pages with duplicate content, domains, and subdomains
• Redirecting

Although these practices may give you faster results, they are not organic and can only be used for a short time. These are temporary solutions. Google will be able to find them and penalize your websites. The worst-case scenario is manual penalties. These apply to the domain and can permanently remove your website from search engines.

Grey hat SEO is, as its name implies, somewhere between white hat and black hat because their techniques are ambiguous (as well as black hat). Terms and services that they use do not comply with search engine terms and conditions. However, grey hat SEO techniques do not conform to Google’s guidelines; they can still be accepted.

Why is Grey Hat SEO Important?

Companies require immediate results. They need more time and patience to wait for organic traffic and ranking. This is why SEO professionals use tactics that don’t align with Google’s algorithm or violate webmaster guidelines.

Grey hat SEO can have negative consequences on your site’s ranking. It can also cost your site thousands. You should be updated about the most recent categorizations as grey hat SEO is constantly changing. What’s grey today could become white or black tomorrow.

Grey Hat SEO:

• Review payments
• Spun content.
• Clickbait is content that aims to attract visitors to your site and encourage them to click on the links. It does not deliver any value.
• Exchanges of valuable links.

Are you willing to do a deep dive?

Let’s learn 7 Grey Hat SEO Strategies to Boost Your Website Ranking.

1) Domain Grabbing / Buying an Expired Domain:

This is one of the most popular grey hat SEO strategies to improve your website’s ranking. Domain grabbing is the act of buying an expired domain. This will increase your website’s SEO. It will increase your website rank if you purchase an expired domain with good authority that can be linked to your website or blog.

It’s not a good idea to purchase many expired domains to improve your website’s SEO. However, buying a high-quality backlink profile domain now and again for search engines such as Google will help boost your website. This is the best grey-hat SEO technique to improve your website’s ranking.

What are the Most Important Things to Remember When Buying an Expired Domain?

• Domain Authority: DA is a search engine ranking that Moz developed. It predicts the likelihood of a website being indexed in search engine result pages. A website’s DA score can range from 1 to 100. Anything above 30 is considered good.
• Domains at least three years old: An environment older than three years will have a more significant impact than recently purchased and expired domains.
• Avoid toxic link-built domains: To get a high SEO value domain, you should avoid domains with harmful backlink anchor text that contain foreign languages such as Chinese and Russian. These domains could be better for your website’s SEO.
• Clean Backlink Profil: An expired domain may have a backlink profile that is not clean or relevant. Save your time buying parts that are already expired. They will need to be in the proper context for you. Use tools like Semrush, Ahrefs, etc.
• 301 redirect: After you have purchased expired domains, it is time to redirect them to your primary website. A 301 redirect is when a page moves permanently to another location, such as a website.

It allows search engines like Google to direct users to new page location pages and passes 90% of the link juice. This is great for purchasing expired domains that can be used to improve your website’s SEO.

2) Careful Keyword Stuffing:

Keyword stuffing could be better SEO and should be avoided. However, keyword stuffing with high keyword density can give the best results and increase traffic to your site. This is one of the best grey hat SEO techniques for improving your website’s ranking.

What is the perfect keyword density? Keyword density refers to the percentage of time that a keyword should appear on a webpage. A good keyword density is 1%. This means that your keyword should appear 10x in a 1000-word article. To be safe, 0.5% keyword density is better and doesn’t alarm search engines.

Where should we insert the primary keywords to optimize the SEO?

It is important to position your primary keyword correctly for the best organic ranking. These are the places you should place your keyword:

• Title tags
• H2 and H3 tags
• Image alt tags
• URLs
• Content beginning and ending

3) Add length to your content:

Try writing 2000 words articles if you’re in a competitive niche. It works great with search engines because it is longer and more valuable than short articles.

The Long-Form Advantage of Content:

• Attract more backlinks
• Bloggers reach out for content promotion
• Increased social share for longer articles
• Noticeable growth in search engine traffic.

First, choose a niche that will attract loyal readers to increase the length of your content. You can improve your average content length by focusing on the top 10 posts that attract traffic.

Google Analytics will help you find the top post and work on the content length. Update that post with keywords, images, and other information to increase traffic.

Long-form content requires a lot of research and a good outline. Use many subheadings, H2 tags, and H3 tags to expand your article. These essential grey-hat SEO techniques will help you improve your website’s ranking. Content is the most important thing.

4) HTML 2.0 for Building Links:

Web 1.0 was static pages. Users could not modify or take control of pages. Web 2.0 is a grey hat SEO technique to improve your website. Users can edit, tweak and create content through web 2.0 forums, directories, and submission websites.

Web 2.0 can be used on dynamic pages where users can modify the content. For Example, Wikipedia comes under web 2.0. You can correct any errors or omissions on a page. Web 2.0 is user-generated content. It has the following advantages.

Quality traffic: User-generated visitors send qualified visitors to your website, increasing website traffic and conversion rates. Spend quality time on sites with more users, such as Quora.

Link benefits: Web 2.0 can be used to build links. Web 2.0 does not generate do-follow links. However, it is necessary to have various links to create backlinks profiles. There needs to be more than just a do-follow link. A few web 2.0 sites and blog directories offer do-follow links, which is excellent for website SEO and ranking.

Web 2.0 is more effective when you focus on user engagement and not just website traffic. Keep active on social media sites like Quora and Medium.

5) Social Bookmarking Websites:

Signing to social bookmarking sites is another excellent grey-hat SEO technique that boosts your website rank. However, you should limit your submissions to one or two of your website links from the latest or oldest post.

If you only submit one post to all social bookmarking sites, it won’t affect your website ranking but will increase your website traffic. You can submit your blog post to most social bookmarking websites.

The Most Popular Social Bookmarking Sites Are:

• Digg
• Inbound
• Folkd
• Scoop. it

Promoting content on social bookmarking websites is a common mistake. They often use the same meta description and heading.

Using the same meta description and headings as Google may penalize you. While promoting on social bookmarking websites, create a unique title.

6) Link Exchange

Link exchange falls under the black-hat SEO category. However, this is not true. While automatic link exchange is black hat SEO, manually exchanging links falls under a grey hat.

What’s Link Exchange?

Link exchange is the act of exchanging links with blogs or websites. Google will only penalize people who follow proper SEO practices. Link exchanges can create backlinks from different sources if done correctly.

How to exchange links without getting noticed by Google?

• Connect with a few bloggers in your niche to share their content. You can even create a Facebook group and start liking, commenting, and appreciating the range of others relevant to your audience.
• Link to other websites in your content. You can also reach out via email or social media. Tell them that you are linking them and ask for a retweet. If they find your content valuable, they will reach out to you to link back.

7) Multiple social media accounts:

We spend a lot of time on social media. We find many articles and images depending on our interests. Their algorithm uses our search history.

Why not leverage social media sites for your benefit? According to search metrics, social signals can impact your website’s SEO. Using grey-hat SEO techniques to improve your website ranking is beneficial, as social media is widely used. How can you take advantage of social signals?

You will need multiple dummy accounts to increase your Facebook shares and likes, tweet retweets, and other social media engagements. It falls under grey hat search engine optimization. White hat SEO applies to content that is getting shares and likes automatically. However, grey hat SEO is for content you intentionally use to increase social share, such as buying Facebook likes or multiple accounts.

If you want to be something other than an expert in your field, then you should not use this method. People will soon find out that you are faking your social media presence.

You might ask yourself, “Should I use grey hat SEO techniques to improve my website’s ranking?” It doesn’t matter if you wear a grey, black, or white hat. There is always a risk.

You run the risk that white hat tactics will not work for your website traffic and ranking. Black-hat techniques can be subject to manual action. Search engines may remove a website from search engine indexes if it violates these guidelines.

Grey hats aren’t illegal. It would be best if you weighed the risks and rewards. The internet is not a place where everyone follows the rules. Your competitor might use black hat tactics. It would be best if you had a few tricks to outrank them and gain valuable traffic.

You lose little by being on Google’s side. With Google’s algorithm becoming more challenging daily, white hat SEO is the best way to ensure your business’s safety. Play safe.

1. SEO Made Simple: All You Need To Know About SEO and Nothing More By Evan Bailyn

Bailyn claims that SEO is more straightforward than experts believe. SEO professionals want people to spend much money on SEO trade secrets. Bailyn reveals all the secrets you need to be able to rank high in search engines. This book covers building trust, Google’s goals, link-building opportunities, and keywords. It also explains how to leverage content. You will also learn how to avoid the black hat activities that can lead to your business’s deindexation and possibly even death. SEO Made Simple is the ideal primer for anyone starting their SEO education.

2. The Long tail: Why the Future of Business Is Selling Less by Chris Anderson

SEO books on SEO are difficult to trust. They are outdated as soon as they are published. The Long Tail by Chris Anderson is the best SEO book I have ever read. Although this is not an SEO book, it’s an essential read for anyone involved in online marketing. This is best explained using an example. Because it is so broad, many people search for “widgets.” This is a long-tail phrase. Fewer people are searching for blue widgets. Even fewer are searching for blue devices with red toggles. These are long-tail phrases. Anderson says that while many people are searching for “widgets,” those who search for specific terms (e.g., “blue widgets” or “blue widgets and red toggles”) far outnumber those looking for widgets.

This has to do with SEO. People often think they must rank for “widgets” because more people search for long-tail phrases than short-tailed ones. This is a huge opportunity.

It is essential to consider conversion rates. Although many people search for “widgets,” not everyone wants to purchase one. Others are searching for instructions on how to make a widget. Others are searching for instructions on how to use a device. Widgets have a low conversion rate. People are more likely to convert if they specify the widget type (e.g., blue widget). For example, someone searching for “I need a blue widget today that can ship overnight” may not be very common, but they are almost 100% more likely to convert. You need to take advantage of the opportunity to convert searches if your SEO efforts focus on the short tail. The secret to SEO success is to focus on the long-tail because more people search for long phrases than one short-tailed phrase.

3. SEO like I’m 5, The Beginner’s Guide To Search Engine Optimization Matthew Capala

This book is a great resource, especially for those new to SEO. The book is about something other than making SEO easy or simplifying complex concepts. It is more about using a different approach and making SEO easier to understand. He is a teacher and does an excellent job explaining SEO simply and understandably. The book is divided into sections that cover the five C’s of search engine optimization: Content, Code Credibility, Credibility, and Connections. This book is filled with colorful images and screenshots, making it more visual than other SEO books.

This book is for beginners. If you are new to SEO, I recommend starting with SEO. This book is a must-read for all interns at my digital marketing agency. SEO, Like I’m 5, is easy-to-follow, actionable information. The 5 C’s of Search Engine Optimization are Content, Code Credibility, Credibility, and Connections. The data is illustrated with vivid screenshots and images. It isn’t easy to read the book because of its layout. If you break it down into sections, the book is easy to read and provides valuable information for beginners in the field.

4. Make a website and profit: Your A-Z Blueprint to a successful website that converts visitors into buyers by Iskra Evtimova.

I recommend Create Website and Profit: Your A-Z Blueprint for a Successful Web Site that Converts Buyers into Customers by Iskra Evtimova. This book will show you how to make your website SEO-friendly. It is also known as onsite/on-page optimization. Everything is covered in the book, from choosing the domain name to creating the website’s content. The book also includes a chapter on how to convert more visitors and optimize conversion rates. Learn about buttons, colors, and other elements that make a website great. It’s written in an easy-to-understand format so that anyone can use it, even those without IT experience.

5. Google is your partner: Top-ranking search optimization By Jon Smith.

Jon Smith’s book Get in bed with Google: Top-ranking search optimization is highly recommended for anyone interested in SEO and its workings. You need to be familiar with SEO to understand it. This book has 52 ideas to help you improve your Google ranking, learn what your SEO is doing and drive high volumes of organic traffic to the website.

The book is funny and well-written. This is why I was attracted to it. Smith offers simple, easy-to-understand tips on SEO. This will allow you to understand why search engines don’t find your site or why your content doesn’t rank well on Google.

6. Landing page Optimization: The Ultimate Guide to Tuning and Testing for Conversions by Tim Ash, Maura Ginty, Rich Page

This is not an “SEO guide,” but SEO has evolved to be about website experience. SEOs are now hired to deliver results (increase clients’ revenue) and go beyond keyword rankings and clicks. This book was the first to cover how to improve your website design and content to increase conversions. I highly recommend it to anyone involved in internet marketing.

7. SEO 2019 – Learn search engine optimization using intelligent internet marketing strategies from Adam Clarke

This book is one of the essential books on SEO. Search engines are constantly changing and optimizing, optimizing, and improving. You probably know this if you’re an expert on search engines. It is essential to stay up-to-date with changes in search engine algorithms. This can lead to significant changes that could affect the effectiveness of specific SEO strategies. This book provides current information on the best SEO strategies and explains how to optimize for the future.

8. SEO for Growth: The Ultimate Guide For Marketers, Web Designers, and Entrepreneurs By Phil Singleton and John Jantsch

It is becoming increasingly more work to rank appropriately in SEO. They focus on those aspects of SEO that will remain the mainstays of the algorithm in their book. These include content creation and distribution, pay-per-click ads, and maintaining an online reputation. SEO for Growth is essential reading material. It is designed to build a profitable website.

SEO for Growth is an excellent refresher for SEO professionals. This book explains how to build a solid online presence and capture the interest of your target audience. This book is a guideline for what you should know and how to ensure your website is easily found online.

SEO for Growth was published in 2016. There may be better choices than this book if you want to keep up with recent algorithm updates. Look no further if you’re looking for SEO basics from industry experts.

9. The Ultimate Guide to Link Building by Garrett French and Eric Ward

This book is focused on the most critical aspect of SEO: building links to other websites. This book offers many ideas for finding opportunities in your niche. These ideas can be applied to any website. The book also discusses evaluating links and obtaining the right connections. You’ll also learn how to conduct competitor research and create content others want to link to. Link building is a tricky part of SEO for many, so this book’s information can be a big help. Although the book was published in 2013, it has some flaws. However, the content is still applicable and relevant today.

The Ultimate Guide To Link Building is a great resource. It was a great help when I first started our SEO agency. It helped me to see how blogging can help businesses create “linkable assets,” which are helpful for SEO link outreach. Clients frequently ask me why they should blog. I answer that no one wants to link directly to their product pages or services. It would be best if you gave value before they will reciprocate.

Eric Ward’s Ultimate Guide To Link Building is the best SEO book. The author and his friends created many of the terms and techniques we use in SEO today. They also have a deep understanding of the subject. Although it doesn’t make link-building simple, it gives a good overview of the many options available.

10. SEO Mastery: Search Engine Optimization By Eric Enge, Stephan Spencer, and Jessie Stricchiola

The Art and Science of SEO: Mastering Search Engine Optimization is the best SEO book I’ve ever read. The Art of SEO gives a complete overview of SEO, from creating a custom strategy to initial implementation and keyword research to website development and technical insight.

Some chapters provide additional information about SEO, such as content marketing or the importance of social media integrations. It is also written to appeal to beginners and experts, consultants, and business owners. This content will explain how search engines work and provide information about how to build an in-house SEO team or hire the right SEO professional.

The authors are also well-respected in the SEO industry. I felt confident that the contents were reliable. Although SEO is constantly changing, this book can still be used to help you succeed in SEO. Their website even contains significant updates on their SEO principles. They also post regularly to their blog, even though the last edition was published three years ago. That’s dedication!

I highly recommend The Art and Science of SEO: Mastering Search Engine Optimization. This book is excellent for those who want to get started in SEO and anyone looking to refresh or improve their knowledge. The book is both for beginners and experts, as it covers much information without getting technical.

Keyword research, web development, and content marketing are all covered. This book is also up-to-date, covering the most recent algorithms, such as Google Panda and Penguin 4.0. These algorithms should be mentioned in more books about SEO. Your campaign could only improve if you know the dangers of following Google’s guidelines. This comprehensive guide is an excellent book for anyone who wants to learn more about SEO.

The Art of SEO I recommend this book to every SEO professional, novice, or expert. This book is the most comprehensive in-depth on SEO available. Many SEO professionals jump in blindly but only sometimes know the history of SEO. The Art of SEO explains the basics and then walks you through each layer of SEO’s core elements. Search Engine Optimization is a constantly changing industry. The Art of Search Engine Optimization provides a foundation to help you keep up with algorithmic changes and updates.

Where should keywords be placed in HTML?

This guide will help you.

You can place keyword phrases in 20 places on a website to maximize SEO value and rank. This blog post will reveal the hidden areas of the HTML document.

This page covers everything you need about keyword optimization.

How to add keywords on a website to SEO

Meta Title

Your keywords phrases should be placed in the HTML meta title. This is the first step in adding keywords to a website.

Meta titles are website name tags that appear first in search engine results pages. Users can click them to see the meta title. This HTML meta field is essential for SEO purposes. Search engines like Google, Yahoo!, and Bing have much to offer.

If you do not include your keyword phrases in your meta title, they will not be considered. Your crucial word should always be included here.

This page should rank in the top 10 for the following keyword phrases.

• How to add keywords on a website for SEO
• How to add keywords

It is best to use as many phrases in your meta title as possible but not repeat words.

See the image below to see my page’s meta title.

To modify meta titles and improve search engine rankings, you can use an SEO plugin like All-in-One SEO or Yoast.

Meta Description

Google doesn’t consider meta descriptions to be a ranking factor. It appears as the second search result for your website and adds relevancy to the keywords people are searching for.

The meta description is essential in your decision to click on search results. It is a good idea for users to include their keywords in the meta description to make your listing more relevant to their search queries.

A strong marketing message or a brief description of the page’s purpose and your target keyword can impact how many people click your search results entry. This is the most critical aspect of this search results entry.

This screenshot shows how I added my target keyword phrase to the meta description.

Meta Keywords

While major search engines no longer use the meta keywords tag, many SEO plugins on-page still use it.

Google claims that keyword meta tags became a place for people to put frequently-inappropriate keywords without visitors seeing them. Google began to ignore meta-tags many years ago after many keywords were misinterpreted.

Google ignores meta keyword tags, so many SEOs leave them blank. Although you can include your keyword here, some search engines may pay more attention to the HTML location.

I do not use meta keywords in my Content. To learn more about the HTML tag, please read my post What are Meta Keywords?

URL

Search engines and visitors will appreciate URLs that give information about the website’s Content and the location of pages within its organizational structure.

This URL is the top HTML location for keywords. It can be used on websites to improve SEO rankings.

Your website URL has many places where your keywords can be added. My best SEO advice is to limit how many exact match keywords you use in your URL. Avoid keyword stuffing.

These components are URLs you can use keywords to:

• Domain Name – Your website domain name may include your main keyword, such as keywordphrase.com.
• Subdomain Name: If you have subdomains set up on your website, you can include keywords like keyword-phrase.companyname.com.
• Folder Name: If the Content on your website is organized into folders, then the folder names can consist of your keywords like this: companyname.com/keyword-phrase/pagename
• Page Name: The actual page name can consist of your keywords like companyname.com/foldername/keyword-phrase.

Header Tags

To organize the content structure of HTML documents, header tags are used. These tags break down text blocks and make it easier for readers to skim.

Header tags are made up of H1-H6 elements. Header tags are made up of H1 to H6 elements. Page Optimizer Pro has confirmed the relevance and importance of keywords in these areas.

How to correctly use keywords in web header tags

• H1 The H1 tag serves as the main header of the page. It should only appear once, at the top of the Content. The H1 tag should contain your main keyword phrase. Additional keywords can be added, but you cannot stuff them. It is a good idea to copy the SEO-optimized meta title to the H1 section. You can find more information on my SEO H1 best practices page.
• H2-H4 A webpage can have as many H2 or H4 tags as possible. It is best to use H2s to break down the main pages. If necessary, H3s can be placed below the H2s as sub-headers. SEO strategies that include keywords at least once in the H2 tags and variations in the H3 tags are good. I don’t use H4s.

Header tags can also be used to win Google’s People Also Answer Box or featured search snippets. To give Google the exact information it needs, you can structure your Content as I did with H2s and H3s.

Body Content

The page content is essential for SEO rankings. Search engines may not find the keywords you wish your website to rank for.

Give search engines like Google the information they need to place keywords within the body of your text.

I briefly covered this in my post, How to improve keyword searches. But I will be more specific here.

The best areas to put your keyword phrases are in

• Introduction Type your keywords in the first 100 words of
• Main Content You should use your keywords at least twice on each page’s primary Content (evenly distributed).
• Summary Type your keywords in the 100 most recent words.

Your Content must be easy to read. You should make it sound natural to put keywords in these areas. Your Content should be easy to understand and readable by people.

This may lead to too many keywords being included in the body content. You can still trust my opinion. This is the exact formula I have used for more than 15 years.

Images

You can also use images to add keywords to websites. This may seem strange, but appearances can be optimized for keywords.

These four top places are for optimizing image keywords:

• ALT Tag is an HTML element that describes an image to a screen reader. Blind people can easily understand the visual elements of a page by using ALT tags. These tags are also great places to put your keywords. It is important that the keywords you add are relevant to the image and not just stuffed in the field. The ALT tag is primarily intended to aid people with disabilities.
• Image Title You can include keywords in the image title attribute. This attribute can be used to add additional information about an element or for search engine optimization.
• Filename Keywords can be added to image filenames to increase their SEO value. Keyword-phrase.jpg.
• Image Meta Information: You can edit an image’s metadata with image editing software like Photoshop. These metadata details can be used to credit the photographer or graphic artist and provide searchable information to photo archives and databases. You can change the title, description, and keywords to make the image more SEO-friendly. Google will also search for the information after it has been uploaded to your website.

DIV tags

A tag is an HTML code element that defines a division within an HTML document. It can store HTML elements styled with CSS or modified using JavaScript.

This is how it’s most commonly used.

A tag can add a CSS attribute or an id attribute. You can use it to add keywords to your website HTML.

For example, you can add a

Your target keyword can be coded on the page you are currently viewing.

Although you may be tempted to think that this SEO strategy is impossible, I can assure it works. Ted Kubaitis’ Cora SEO software shows correlations between higher Google ranks and more keywords in DIV tags.

Is this not amazing?

This website, called “Addicting games,” is ranked among the top three Google results when searching for the problematic keyword “games.” This website optimizes for this keyword using the DIV strategy.

HTML Title Attribute

The title attribute contains additional information about the HTML element to which it is attached. The title attribute also includes the tooltip text. This appears when your cursor hovers over a part.

The best part about the HTML title attribute is that it can be applied to any HTML element.

Where can you put keywords in HTML such as this?

These elements are the most basic that you can use.

• Paragraphs:
• Headings:
• Horizontal Ruler
• Anchor Tag
• Unordered or Ordered Lists
• List Elements
• Images:
• Dividers
• Spans

To harness the power and potential of the title attribute to your keyword phrases, you must add it to existing HTML elements. You don’t have to include your keyword in every title attribute on the page.

These are just some examples of HTML elements.

• Text block
• Anchor text link
• Name in the List

Addicting Games uses the same SEO strategy in HTML as my previous tip on keywords in DIV tags. The image below shows it in action.

Link Anchor Text

An anchor is a text that appears and can be clicked within an HTML hyperlink.

Linking between pages on your website creates an opportunity to add keywords you want your target site to rank high for.

This is an example of keyword-optimized anchor text.

The anchor text matches exactly the keyword phrase. The hyperlinked text includes the keyword phrase I want my linked webpage to rank for. Similar link anchor text can be found in other blog posts.

Google can help improve a page’s rankings by using keyword-optimized anchor text for internal linking. The anchor text is a signal from Google about the Content of a page and should be ranked accordingly.

(I explain this idea in more detail in my article about external vs. internal links.

It is best to avoid repeating the exact link text more than 50% of the time. Variation in your link text is significant because it can send a red signal to Google and could result in your website being penalized.

I rotate through the keywords I want pages to rank for to ensure success. By doing this, I avoid over-optimizing by not using the same keyword too often. I include other words in the link anchor text to ensure each matching phrase is unique.

This internal linking plan could be used to rank a blog with the keyword “SEO keyword suggestion.”

• SEO keyword suggestions (3 links within the website)
• These are two internal links that will help you to find SEO keywords
• My SEO keyword tips (1 link internal)
• SEO keyword tips (2 internal links).

You can see that I optimize the link anchors in the keyword phrase. However, I also add enough variations to ensure it’s not overoptimized with an exact match phrase.

Navigation Menu

The navigation menu is another place where keywords can be added to a website. This valuable SEO resource can be used to improve your website’s rank.

Every page of your website will contain keyword-rich links if you use descriptive anchor text in the global menu navigation.

Google can see a page that has many links as a sign it is essential. More links are associated with higher SEO value.

As I mentioned in my previous tip, you shouldn’t place your keywords within the navigation menu. The best option is to use a partial match keyword phrase. This will make sure that you don’t overoptimize for the keyword.

You can remove the keyword “best” from a page that has the “best keyword instrument” page and add a link to it in your main navigation menu. This will increase SEO value.

Another example is a page you would like to rank in the Texas search engine for digital marketing services. Another example is “digital marketing services span>” as the anchor text.

How to Increase Your Ranking

After you’ve compiled all the tips, you can begin to look at your keyword rankings on Google.

This page explains how to check keyword position in Google. Anyone can find this step-by-step guide to help them review their position.

SEO: How do you add keywords to your website?

This guide will help you add keywords to your website to improve its SEO.

This was done to answer the question: “Where do keywords go? “

As you can see, there are 20 places to put keywords in website HTML. This will help improve your Google search rank. Your pages will be more SEO-friendly if you include more keywords.

Consider the following scenario: you are a small business owner who has decided to use SEO services to increase the rankings of your website.

You get up, the sun is shining, and you check the performance of your websites in your search panel. What exactly is it?! What makes you think this is possible? It has to be a mistake.

However, nothing changes when you refresh the website, and everything becomes obvious. Google’s algorithms have warned you about your website.

Fortunately, this nightmare is only a hypothetical scenario that will never occur. As a result, you’ll put the advice in this article into practice, allowing you to avoid Google penalties in the future.

Google Penalty: An Overview

The term “penalty” in the context of SEO refers to a negative impact on a website’s organic search rankings due to an algorithmic program update or a manual intervention.

Anything that goes against Google’s Webmaster standards could result in a severe penalty for your website. The two primary types are algorithm-based, automatic, and human, which is a deliberate penalty for “black hat” behavior.

Though Google does not impose “penalties” for repeated hits, the result feels similar to website owners. It’s as if your website has been hit with a penalty flag.

Improve the quality of your content

Managing your website’s content is difficult. Numerous posts have been made, possibly in the hundreds. Ensure that anything you indicate and will post in the future complies with Google’s Webmaster guidelines.

If you only post for the sake of posting, you’ll be penalized by Google in the future. Ascertain that your content is of high quality.

Backlinks should not be purchased.

Links that convey SEO value to your website should appear natural. Ensure that any paid links (such as adverts) include a “no follow” attribute and stay away from link schemes.

Stop stuffing keywords into your content.

Your program’s rankings will suffer if you stuff your material with exact repeats of a key term. Keywords are vital, but they should sound natural
Create no doorway pages.

It suggests that you’re creating several pages and ranking them for different keywords. These sites may have little or no information at all, and their sole purpose is to route people to your main website.

Do not attempt this; Google despises this practice, and you will almost certainly be punished as a result.

Don’t leave spammy backlinks in your comments.

It’s a very common SEO technique. It was a very useful strategy at first, but Google is now smarter than ever. Avoid the temptation to leave unrelated comments on your website with unhelpful links.

According to Google, this is a black-hat SEO practice, and Google algorithms may punish you if you use it. If you want to increase website traffic by using comment backlinks, make sure they’re relevant.

Make use of an SSL certificate.

An SSL certificate ensures your website’s security. If you wish to avoid a Google penalty, you must have an SSL certificate.

It’s critical to understand how to prevent Google penalties and implement appropriate SEO tactics for your website.

People are using online channels to find items and services as the internet grows day by day worldwide. As a result, any corporation, vendor, or marketer should promote their goods through various online channels. The following are the seven main methods of digital marketing:

• Search Engine Marketing (SEM)
• Search for free (With SEO)
• Marketing with Content
• Marketing via email
• Marketing on Social Media
• Internet promotion (Advertising)
• Programs for Affiliates

Searching is completely free (With SEO)

The greatest strategy to generate visitors to your website, video, or product web page is to use the free Search. People typically use search engines such as Google, Yahoo, and Bing to find anything they require.

According to their search query, those search engines provide them with the most relevant results. Because most individuals choose one of the top three search results and ignore the rest, the top three websites receive the most traffic.

If a paid search ad campaign is running on a keyword or searches term similar to your website keyword or search term, the first three spots will be given to those search ad results, while the preliminary results will be in the fourth, fifth, and sixth positions.

So it’s usually nice if you can get your website to appear in the top three, but how can you accomplish that? That is something that SEO can help you with.

An SEO approach is a way to optimize your website or blog post for search engines. Any website’s SEO should be done in a certain method.

Search Engine Marketing (SEM)

Paid Search is a method of paying ad networks to drive traffic to your website, video, or the product page. Because individuals always favor the top three search engine results, search engines are increasingly running advertising on those top three spots for certain search terms.

If you search for a product on Google, the top three results will have ‘Ad’ written beside them. Those are search goods that you have to pay for.

This is for you if you don’t know how to conduct SEO or don’t want to wait for SEO to rank your website. You can work a Google search network ad campaign to get your website to one of the first three search results.

This ad campaign will run for the set of search phrases you’ve chosen. When someone searches for those terms, your website will appear in one of the top three search engine results, with the word “Ad” printed on it. When someone clicks on that search result ad, you’ll be charged a certain amount of money.

Marketing with content

Material marketing is a strategy for producing content for a large audience and driving traffic to a website. The content might be in a blog post or a video, and it can influence people to think about a certain business or product.

Such content is promoted through social media networks to generate as much traffic as possible and influence as many people as possible. It’s not always about the product; sometimes, it’s just about garnering traffic.

Marketers typically develop content to reach many people, and once they have enough traffic to their website, they may do anything they want with it.

Digital marketing organizations use content marketing to reach as many people as possible. They have a large network of websites where they regularly provide intriguing stuff.

Those websites serve as an influencing network for them, assisting them in promoting any business or product to visitors to their sites.

Marketing via email

Every digital marketing firm has a network of websites to distribute its content or sell its products. Those websites feature an email subscription button that only those who are interested use.

This membership is for a certain website niche (category), making this list extremely useful for marketing products in that sector.

Digital marketing firms compile lists of such emails based on their website’s niche and amass a sizable audience. Agencies may now promote any product to consumers based on their interests because they have email databases of people with various interests.

They continue to send emails to those lists using bulk email senders, instantly reaching many interested people.

Each list can have anything from 1,000 to 1,00,000 email subscribers, giving digital marketers simple access to them.

Marketing on social media

Because of social media platforms, the world is today more connected than it has ever been. The majority of people who have access to the internet use social networking sites such as Facebook, Whatsapp, Twitter, Instagram, and YouTube.

Those websites are similar to a digital people’s world, where people assemble, exchange information, and influence others by sharing their perspectives. As a result, social media marketing offers enormous potential for marketing any product or service to many individuals.

Social media marketing is a method of advertising any product or service to users of social media networks. You’ve probably seen videos and posts about a certain product or service; social media marketers are marketing those products or services.

Depending on your audience on your social media platforms, social media marketing can be paid or free. Some people have a large audience on social media sites such as YouTube or Instagram, which allows them to promote any product or service for free.

However, having a large audience on your social media platform is not always achievable. Individuals prefer to pay for social media marketing by running ads on similar social media sites.

Internet promotion (Advertising)

The majority of web marketing is done for a fee. It is an internet marketing method that involves putting ads for your products or services on affiliated websites. Websites similar to or in the same category as your product or service are referred to as related websites.

Web marketing is sometimes referred to as advertising because it is mostly accomplished via the use of advertisements. Companies may run promotions on news websites, hobby blogs, educational blogs, or articles to market their product or service.

Web marketing can be done by product or service category as well as geographic location. If you only serve a single city or state, you can sell your product in that area of the internet.

This implies that those web advertising will only be seen to those who live in that precise location and are interested in your chosen product or service category. Digital marketers use online marketing to target every website’s readers and visitors in a specified area.

Paid display ads utilizing ad networks such as Google ads, Media.net, Pop ads, and others can be used for web marketing.

Programs for Affiliates

Affiliate programs are the most efficient approach to promoting any product in a short period. Many companies, such as Amazon, Flipkart, and Snapdeal, use affiliate programs to promote their items.

An affiliate program pays a marketer a commission for recommending a product. Companies need not market their goods, and they do not have to pay a marketer unless he sells a product due to this.

Because the marketer receives a commission for each sale, the affiliate program creates a win-win situation for both the company and the marketer.

An affiliate associate is a marketer who assists corporations in selling a product for a percentage of the profit. Every expanding firm that sells physical and digital products has its affiliate network, as well as a profit percentage set for its affiliates.

Joining most affiliate programs is free, meaning anyone may join and earn money by referring their items to others. This provides a significant possibility to generate money, and many individuals do so.

Ubersuggest

Ubersuggest is a no-cost SEO tool that assists you in developing new keyword recommendations. Ubersuggest is an SEO tool made by Neil Patel, which has allowed some parts of this tool to use for free. It was originally established as a program that scraped Google Suggest Terms.

Ubersuggest assists you in generating keyword suggestions related to your targeted keyword. It also allows you to examine the keyword’s ranking difficulty.

This tool is designed to either research your keyword or check the keywords that other websites are ranking for.

It is possible to manage your Google Search Engine results using Google Search Console.

Web admins can use Google Search Console to check and control their website’s exposure using an official interface with a wealth of information. SEO may be made much easier by optimizing your website for direct access to the tools and data given by search engines.

Google Webmaster Tools was the name of the program as of May 20, 2015. Google released a new version of the search console in January 2018 that included modifications to the user console. The old Search Console report, including the home and dashboard pages, was decommissioned in September of 2019.

Google’s Question Engine

The Google Question Hub tool is a Google-created platform that focuses on unsolved Internet questions. This is a tool that will help the blogging community understand what questions people are asking. Those are the questions for which there are no satisfactory answers.

Only three countries have access to the device thus far. India, Indonesia, and Nigeria are the countries in question. It also concentrates solely on English, Hindi, and Bahasa Indonesia in terms of language.

Some people access the Internet in the three countries mentioned above, but they lack language knowledge. They frequently ask queries in their tongue.

When it comes to India, Hindi is the most widely spoken language. There is a segment of the community that prefers to look up answers to their questions in Hindi.

The Google Keyword Planner is a search engine optimization tool.

The primary goal of Google Keyword Planner is to give advertisers keyword suggestions and traffic predictions to create a Search Network campaign.

However, this tool has been used by publishers and bloggers for years to estimate traffic to their targeted term and uncover related keyword suggestions.

It’s always ideal to acquire keyword static directly from Google, as this ensures accurate traffic numbers.

This program will be the finest for you if you don’t have a free tool to check the statics of any keyword.

Answer the Public’s Questions

Another tool for keyword ideas relating to our targeted keyword concept is Answer the Public. This provides you with all aspects of queries relating to your term posed by persons or the general public.

These include query starters like “what,” “why,” “where,” “when,” “which,” “how,” “can,” “will,” “are,” and so on. All queries are displayed in an image cloud, which details every facet of our targeted term and aids in the selection of the best keyword for our website.

Google Analytics is a tool that allows you to track

Google Analytics is a Google-provided website data analytics service. To check user involvement, this technology tracks and reports website traffic to the website owner. Google released this service in November 2005.

It is the most widely used website analytics tool on the web. Google Analytics provides an SDK (software development kit) or javascript that collects usage statistics from websites, iOS, and Android apps.

GTMetrix

GTMetrix is a program that allows us to test our website’s speed and generate thorough information on its performance. This is a free tool that uses Google Page Speed and YSlow to analyze your page speed.

This program then assigns scores to your pages and makes recommendations for how to improve them. We’ll show you how to utilize the GTMetrix plugin to boost the speed of your WordPress site in this article.

This allows you to get notifications on the status of your site right from the WordPress dashboard. This requires a free GTMetrix account. You can only use your free account API a specific number of times each day.

Test for Mobile Compatibility

A Mobile-Friendly Test is a tool that makes it simple to conduct a mobile site test and determine its mobile accountability score. Google uses the Mobile-Friendly Test to generate its scores.

Many sites have been penalized by Google throughout the years for providing a poor mobile experience. Google Mobile-Friendly Testing is a part of the overall ranking criteria, and it was later confirmed.

Because the number of users accessing websites via mobile phones is rapidly expanding, it is critical to guarantee that the website is responsive and provides a good mobile user experience.

The Rich Results Test by Google

The Google rich results test is a tool that checks if your pages have the necessary markup to display rich results in Google searches. It can also show you which rich results are suitable for inclusion in Google search results.

The tool does not specify how your rich results will appear in search, but it does suggest how they might appear if they do. Google has been notified to look at our publicly accessible pages to see the rich results the structured data on those pages can produce.

Generator of Robots.txt

It must be placed in the website’s root folder. It makes it easier for search engines to index our site.

Website crawlers, or robots, are used by search engines like Google to review all of the material on your website. As a result, this file instructs those robots or crawlers.

Robots.txt Generator is a program that allows you to create a robots.txt file for your website to be properly indexed by Google. This file is quite useful in informing search engines and improving the search engine optimization of our website.